Up until then, I struggled with shipping most of my ideas.

I didn't have any problems coming up with ideas. I had new ideas every day that I would jot down in my notes.

In fact, I had a long running list of my favourite ideas that I dreamt of launching someday...

Many of those ideas had been on my list for years, some even more than a decade.

When I looked at my list, I started to see them as a reminder that I couldn't ship, I couldn't follow through and a whole lot unhelpful - and incorrect - negative self talk that undermined my confidence.

The truth is, I wasn't set up to ship effectively

Plus I was hoarding my best ideas, keeping them “safe” from any possibly harsh reality.

One day it frustrated me so much that I just thought - stuff it, I'm going to launch 10 of my favourite ideas out in the world as little ships 🚢 and see if they sink or swim.

And over those 10 days in October, I did just that. 

I ended up...
- creating 10 Sales Pages
- creating 3 new ebooks
- designing 3 new workshops
- creating detailed programs for two cohort courses (one 4 week and another 6 weeks)
- creating a new mini-course 
- transforming 4 courses (e.g from old workshops into courses)

It was A LOT! (I actually ended up launching more than 10 things all up)

I don't think I had made 10 things in 10 years outside of my job, so things that didn't have an external deadline, things that I owned.

Yet here I was shipping #LikeABoss

I went from not really trusting myself to being deeply confident in what I could do.

I went from not making the space to create my highest priority ideas  for products to delivering them to happy customers.

But the change that surprised me most was to my relationship with my ideas.

Ideas that had been so precious to me, that had been on my list for YEARS, I was able to let them go with joy (thanking them for their service à la Marie Kondo).

I went from my list of over 20 things living rent free in my head to maybe 3 or so things that I was both
A. really motivated to create and
B. knew I could ship

When I think of new ideas (I still get them every day and note them down), I don't feel attached to them in the same way anymore.

I very rarely have shiny object syndrome anymore (or at least not for very long) because I'm better at assessing ideas and choosing what to focus on until it gets shipped.

I still have ideas that I want to do “someday” but they don't take up space in my head nor do they stand in the way of ideas I'm shipping today.

I also know that when the day comes that any of those ideas become a priority for me, I'll be able to ship them if I want.

And knowing I can create what I REALLY want to create is a super power!

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